International & Local Disaster Aid
In 1999, ELKEN initiated a fundraising campaign for the Nanyang JE Humanitarian Fund to assist farmers who faced financial ruin and loss of livelihood during the JE outbreak. In 2007, ELKEN set up collection centres nationwide for food and necessities for flood victims in Malaysia and rallied its large membership base to donate as well as sponsor boxes of cookies and coffee with every RM10 contribution at over 100 outlets nationwide.
Campaign of Love
Since 2005, ELKEN has spread the joy of the Mid-Autumn Festival by giving away boxes of mooncakes annually. To date, over 6,000 boxes of mooncakes have presented to old folks homes, orphanages, charitable organisations and underprivileged students from schools nationwide.
Elken foundation
In 2007, Elken Foundation was established. An embodiment of the company’s promise to give back to society, Elken Foundation has successfully organised many charitable activities including blood donations, fundraising for schools, donation drives in aid of cervical cancer and breast cancer, and more. Dedicated to leaving a lasting legacy of love, trust, compassion and a heart for community, Elken Foundation carries its vision of alleviating poverty and suffering, fostering self-reliance and empowerment of the disadvantaged and underprivileged through education and training for the betterment of lives in the community. Since its inception, Elken Foundation has also collaborated with PJ Live Arts, schools and non-governmental organisations like Living Hope to enable the underprivileged to enjoy talks on nutrition, fun school holiday programmes, visits to exhibitions and healthy treats.
Oriental Art & Cultural Association (OACA)
Elken established the Oriental Art & Cultural Association (OACA) in 2010 to make art accessible for the masses, and to encourage the understanding of art and culture through education, art and cultural events. As one of the few corporate organisations that support the arts community in Malaysia, Elken believes that many talented artists are not provided with the right environment and opportunities due to financial constraints. This situation spurred Elken to establish the OACA and the association has helped many art enthusiasts discover and expand on their talent for calligraphy, pottery, paper cutting and other traditional Oriental cultural art disciplines as well as breathe new life into the preservation and appreciation of Oriental art throughout the years. Other than nurturing young artists and talents, OACA has also initiated the Community Outreach Programme, “Seed Project”, to provide art education to kids in rural areas. This project was launched in 2013 and has made its way to 10 primary schools, from Malaysia to Thailand and China. The programme has drawn attention from the larger society and has successfully attracted many volunteers to extend their helping hands.