About Us

About Us

Elken consists of two different platforms, Elken and Elken Global.


Elken was built with the aim of being a global direct-selling organisation that provides opportunities, quality products & services, and knowledge to enrich the lives of people. The nature of the business is strongly driven by the people for the people, with the brand promise of “Builds You to Build Others”.

As a humble company that was set up in 1995, Elken began its operations with less than 25,000 sq. feet of space. After more than a decade of tireless efforts and support, today it has grown into one of the largest companies in Malaysia’s direct selling industry.

Elken emphasises on five major aspects as strongholds of the company – our people, products, opportunity, culture, and values. By prioritising excellence in all these areas, we set ourselves apart from our competitors, creating new standards and building people up while staying true to our fundamentals of enriching lives and realising dreams.

Today, Elken has achieved total sales of over RM500 million annually and the team has expanded to over 1,000 personnel worldwide, with plenty more achievements to come.

Elken Global

The mission to expand out of Malaysia began in 1997, beginning with Singapore. Within the span of several years, Elken Global rapidly became one of South East Asia’s leading companies with strongholds across the Asia Pacific region – touching the lives of over 1.72 billion people, and creating more than 80 millionaires in countries like Thailand, Cambodia, Philippines, and even Hong Kong.

We strive to enrich the lives of our community together, by enhancing their health, appearance, personal grooming, and essential life skills as part of the life-long education and learning for a positive transformation in their lives with a sense of clarity, purpose, and fulfilment.

Elken Global is proud to achieve the 2nd Asia Pacific International Honesty Enterprise – Keris Award in 2003, the Excellence Brand by 3rd Asia Pacific e-Entrepreneur Excellence Award in 2004 as well as the DSN Global 100 Award in 2014. These achievements are milestones and a testament to our commitment in inspiring the lives of our worldwide community. Together, we aspire to continue enriching many more lives in the years to come.