Leadership & Management

Leadership & Management

Elken’s leadership aims to further the Company’s vision and long-term success through a strong culture guided by its brand promise and core values. The management delegates day-to-day business management and strategy implementations under the counsel of the Group Executive Chairman.

AK Tan

Group Executive Chairman

The visionary leader behind Elken and its group of companies, AK Tan is no stranger to transforming his vision into successful business ventures across the globe. In the past two decades, his entrepreneurial nature has brought him around the world sourcing for the best materials, ingredients, technology, and services – while forming long-lasting & lucrative joint ventures with successful business partners along the way. He actively contributes to Elken group’s day-to-day management of the business and strategy implementations with his expertise and ingenuity, and continues to drive innovation within the company towards bigger growth and ventures.

Falko Leonhardt

Chief Executive Officer

Falko Leonhardt has a career of nearly three decades in orchestrating change and transformation for organisations that spans across multiple regions. He brings along with him leadership experiences that transcend organisational functions, both with large and virtual teams, across private sector and government-linked corporations. Regional roles have seen Falko advise boards and C-Suite in transformative projects, troubleshooting to facilitate growth and change for organisations and their people, and delve deeper through to grassroots teams to map out effective strategy for transformations. Falko has spent much of his career in multinationals with roles that span across marketing, strategy and human resources. He is also a coach and facilitates senior leaderships for competitiveness, agility and service excellence.

Jang Yong-Chae

President, Manufacturing Facility

Jang Yong-Chae was a former Chief Engineer of the world’s largest water purification equipment company who brings over 20 years of experience in water purification equipment design. As one of the most prominent water quality experts in Korea, he has designed more than 20 models of water purifiers and 100 types of water-related components. He continues to share his expertise and innovative designs with Elken for the betterment of lives.

Dr. Koh Chong Lek

Chief Scientific Officer

Dr. Koh Chong Lek has over 50 years of experience in teaching and researching genetics, molecular biology, and biotechnology at universities in Malaysia, Singapore, Japan, Europe and USA. He was formerly the Professor of Genetics and Molecular Biology at UM and the former Head of the DNA Centre @ NIE, National Institute of Education, Nanyang Technology University at Singapore. Dr. Koh is recognised by the Fellow of the Academy of Sciences Malaysia and holds a PhD in Biochemistry from the Imperial College of Science & Technology, University of London, England, and MSc and BSc in Genetics from the University of Malaya. He is also the first scientist to provide DNA typing service for human identification and parentage testing in Malaysia, and has used DNA typing to confirm the identities of several victims of the Highland Towers collapse in 1993 and MAS Fokker 50 plane crash in Tawau in 1995. He was awarded the MSMBB Distinguished Scientist Award by the Malaysian Society for Molecular Biology and Biotechnology recently.

Pang Min Fah

Senior Regional Vice President, Asia Pacific

Ms Pang leads the Elken Global business in Philippines, Indonesia, Cambodia and Dubai. Her responsibilities include setting business direction and strategy, overseeing business operations and leading network strategies for the countries. Ms. Pang has over 18 years of experience in the direct selling industry and when she was Vice President of Sales, she contributed to Elken Malaysia, Singapore and Brunei’s highest sales achievement in 20 years. She has an MBA from University of Bath, UK and a Bachelor of Arts from University Malaya, Malaysia. Enjoy the zesty spices of Indian curry, perfectly balanced with fragrant basmati rice.

Kiko Wang

Vice President, Head of Sales and Marketing

Kiko Wang serves as Vice President, Head of Sales and Marketing at Elken. From her pivotal roles in both the company’s expansion across China and other key Asian markets and its accelerated digital transformation, she draws on her advertising roots and digital-marketing expertise in merging sharp consumer insight with data-driven, omnichannel strategies—deploying social media, e-commerce, and content marketing to reach audiences with pinpoint precision. During her nine-year tenure, Kiko has embraced a “digital-first” playbook to steer Elken into new territories: launching flagship products online, leveraging livestream commerce, and rolling out mobile learning platforms that upskill distributors and sustain robust growth.

This track record has given her a keen understanding of the company’s business model and digitally empowered distributor ecosystem, enabling her to craft campaigns that resonate with today’s wellness-minded consumers. Leading a multidisciplinary team, she continues to accelerate sales and uncover fresh opportunities in a rapidly evolving market landscape.

Kiko Wang. Vice President, Head of Sales and Marketing

Fiona

Head, Group Legal & Secretariat

Ms Fiona Khoo leads the Group Legal and Secretarial Department and is responsible for the corporate legal affairs of the Group. She oversees the delivery of corporate legal services to support business growth through competitive strategies and priorities, as well as providing multi-jurisdictional corporate commercial advisory and managing the Group’s Intellectual Property portfolio across the Group’s business sectors in Malaysia, Singapore, Brunei, Thailand, Indonesia, Philippines, China, Hong Kong, Taiwan, Vietnam, Cambodia and others. In addition, she is also responsible for overseeing the overall corporate secretarial and corporate governance functions of the Group. Her responsibilities include advisory to the boards of directors on their roles and responsibilities, including the Group’s multi-jurisdictional statutory compliances and regulatory requirements. Ms. Fiona Khoo has over 20 years of experience as corporate legal counsel and she is currently serving as DSAM’s Legal and Government Affairs Committee.