Community Social Responsibility

Giving Back To The Community

Elken’s commitment to corporate social responsibility is reflected in impactful, long-standing initiatives. In 2003, Elken organised a nationwide blood donation campaign that earned a place in the Malaysia Book of Records for collecting over 1,000 bags of blood in a single day — a record it surpassed again in 2004 and 2005. This milestone cemented Elken’s reputation as a company that truly cares for the community.

Elken also supports creative and cultural development through the Seed Project, which has brought art education to over 30 schools in rural areas across Malaysia, Thailand, China, and Africa. Programmes such as Afternoon Jazz sessions and calligraphy workshops further foster community engagement, offering spaces for artistic expression and cultural appreciation.

From education, health to the arts, Elken continues to give back in meaningful ways that uplift and empower lives.

Elken Foundation

Established in 2007, Elken Foundation is the charitable arm of Elken, dedicated to uplifting communities and embodying the company’s promise to give back to society. Over the years, the Foundation has initiated and supported a wide range of meaningful causes — from blood donation drives and school fundraising campaigns to cervical and breast cancer awareness and support efforts.

Guided by a deep-rooted vision to create a lasting legacy of love, trust, compassion, and community care, Elken Foundation is committed to alleviating poverty and suffering. Its focus is on empowering the disadvantaged and underprivileged through education, training, and sustainable development initiatives that inspire self-reliance and long-term transformation.

As part of its mission to promote holistic well-being and cultural enrichment, Elken Foundation fully funds the Oriental Art & Cultural Center (OACC) and serves as the main sponsor of the Pangkor Island Festival. Through this support, the Foundation champions a vibrant platform where local heritage, international artistic exchange, and sustainability intersect — nurturing community pride and global connection.

In collaboration with partners such as PJ Live Arts, schools, and NGOs like Living Hope, Elken Foundation continues to open doors for underprivileged individuals to experience enriching activities — including educational talks on nutrition, school holiday programmes, exhibition visits, and more — all with the goal of bettering lives and inspiring hope.

Oriental Art & Cultural Association (OACA)

Established by Elken in 2010, the Oriental Art & Cultural Association (OACA) aims to make art accessible and deepen understanding through education and cultural events. As one of Malaysia’s few corporate organisations supporting the arts, Elken recognised that many talented artists face financial barriers and lack opportunities to develop their skills.

OACA nurtures art enthusiasts by promoting traditional Oriental art forms like calligraphy, pottery, and paper cutting. It has played a vital role in preserving cultural heritage and inspiring wider appreciation of these arts.

The Oriental Art & Cultural Center (OACC) serves as OACA’s home, offering a space for artists, students, and the public to engage through workshops, exhibitions, and programmes. In 2013, OACA also launched the “Seed Project,” a community outreach programme providing art education to children in rural areas. This project has reached over 30 primary schools across Malaysia, Thailand, China, and Africa, attracting many volunteers.

Through these efforts, OACA continues to cultivate talent, preserve traditions, and strengthen community ties across the region.

PIF2023 Ice Factory Concert_ Performance by Hwa Lian 24 Festival Drum Team
PIF2014 Pangkorian Theatre

Pangkor Island Festival

The Pangkor Island Festival (PIF) is a community-driven cultural event supported by the Elken Foundation and organised by the Oriental Art & Cultural Center (OACC). Held biennially on historic Pangkor Island, the festival transforms everyday spaces like fishing docks, beaches, and homes into vibrant venues for performances, exhibitions, and workshops.

More than an arts event, PIF fosters connection and cultural exchange by bringing together local residents and artists from Malaysia and other island regions including Taiwan, South Korea, Japan, Macau, Hong Kong, Indonesia, and the Philippines. These collaborations highlight shared island identities and promote cross-cultural dialogue rooted in tradition, nature, and creativity.

Each edition focuses on themes such as kinship, togetherness, and island dialogue, reflecting the Elken Foundation’s mission to promote unity, empowerment, and sustainability. The festival also embraces eco-conscious practices to preserve heritage and protect the environment. Through PIF, the Elken Foundation uplifts communities by nurturing cultural heritage, artistic expression, and a sustainable future.

International & Local Disaster Aid

In 1999, ELKEN initiated a fundraising campaign for the Nanyang JE Humanitarian Fund to assist farmers who faced financial ruin and loss of livelihood during the JE outbreak. In 2007, ELKEN set up collection centres nationwide for food and necessities for flood victims in Malaysia and rallied its large membership base to donate as well as sponsor boxes of cookies and coffee with every RM10 contribution at over 100 outlets nationwide.

Campaign of Love

Since 2005, ELKEN has spread the joy of the Mid-Autumn Festival by giving away boxes of mooncakes annually. To date, over 6,000 boxes of mooncakes have presented to old folks homes, orphanages, charitable organisations and underprivileged students from schools nationwide.